Tucker Carlson’s Nicotine Pouches: The Next Big Thing?

The nicotine pouch market continues to expand today as more tobacco companies try to infiltrate the industry and get as many customers as possible. These companies, which used to only focus on cigarettes and other tobacco products, are now leaning towards nicotine pouches as a new way of keeping nicotine users hooked to the nicotine compound.

ZYN, for instance, is a brand from Swedish Match that is owned by Philip Morris International (PMI), a known tobacco company. Currently, it has dominated the nicotine pouch market all over the world, with flavours and nicotine strength options that many users love to consume.

This domination, however, has motivated other businesses and entrepreneurs to challenge the brand. Hence, they have come up with new nicotine pouch brands to make sure ZYN doesn’t monopolize the market. Enter Tucker Carlson, a known American conservative political commentator and writer who has recently launched his own nicotine pouch brand to challenge the status quo.

Tucker Carlson and Nicotine Pouches

Tucker Carlson has been known for his provocative commentary, especially during his time as a host for Fox News. Additionally, he has always promoted ZYN nicotine pouches, making alliances with a brand that is very popular in the United States of America.

Last October, Carlson made several unfounded claims about the nicotine pouches the brand offers on a podcast. PMI then declined a potential partnership offered by Carlson’s team, citing that the comments made towards their products may promote misunderstanding and misuse.

However, given the recently concluded election in the US, Carlson has decided to turn his back on ZYN and make his own brand as a way to shake things up. 

According to Carlson, PMI employees allegedly made political donations to the campaign of Vice President Kamala Harris, which does not sit well with him. Additionally, he claims that ZYN has become a “ladies’ brand” and “not a brand for men.”

ZYN’s parent company has declined the said accusations. 

However, the subsidiary that manages ZYN has been running a political action committee that has donated to bothDemocratic and Republican campaigns. Notably, approximately 70% of these contributions have been directed toward Republican candidates.

Given the issues between ZYN and Carlson, the latter decided to make a nicotine pouch that aligns better with his values and vision for nicotine consumption. Launched in November 2024, the brand, known as ALP, promises to offer a product free from “humourless, left-wing drones.”

ALP Nicotine Pouches: Tucker Carlson’s Answer to Zyn

As we all know, ZYN has been dominating key markets around the world. ZYN pouches come with nicotine strengths at the lower end, making sure users can enjoy nicotine without strong hits. They then come in many delectable flavours, which makes them appealing to those who want to consume nicotine without the harsh taste and aroma often found in other tobacco products.

Tucker Carlson nicotine pouches are then meant to challenge the domination of ZYN. With his wide reach of supporters, he wants to ensure ZYN will face a competitor that can somehow break its position as the only nicotine pouch brand in the market.

As Tucker Carlson introduces ALP to the world, he states that the brand has been tailored for adult nicotine enthusiasts. This brand will be sold, marketed, and distributed through ALP Supply Co. LLC, a newly formed joint venture between the Tucker Carlson Network and Turning Point Brands. A subsidiary of Turning Point Brands has then filed a trademark for the ALP brand name and logo, which prominently features a winking man in a cowboy hat.

“There’s no reason consumers should be forced to buy nicotine pouches from soulless, pronoun-loving, politicized conglomerates that despise them and their culture,” Carlson stated. “With ALP, they now have an alternative that is delicious and far better than ZYN.”

What’s Different About ALP Nicotine Pouches?

One thing that makes ALP pouches different is they are meant to provide more nicotine-strength options for users to enjoy. They then come in distinct flavours that ZYN and other brands don’t often offer.

As for the composition itself, these ALP offerings are made to be moist, which is a direct contrast to ZYN’s dry pouches. Moist nicotine pouches give a faster release and delivery of nicotine and flavour, making it appealing for those who desire an immediate nicotine hit. Dry pouches, alternatively, are known for their slower, more gradual release of nicotine. 

Additionally, ALP nicotine pouches are meant to give a portion of profits to charities that align with the values of consumers. These charities include forest restoration, protection of former K9 service members, and funding trade school scholarships for Americans. 

What Nicotine Strengths and Flavors Does ALP Offer?

ALP nicotine pouches have three nicotine strength options: 3mg, 6mg, and 9mg. The addition of 9mg nicotine strength makes these pouches more versatile since they offer users pouches that are stronger than what the current nicotine pouch market offers, especially in the US.

As for the flavours, ALP nicotine pouches come in four distinct styles: Chilled Mint, Mountain Wintergreen, Refreshing Chill, and Tropical Fruit.

The strengths and flavours that ALP nicotine pouches offer are meant to appeal to a broader audience, targeting users of ZYN and other pouch brands who want more options when consuming nicotine. Of course, they add more alternative options for consumers of traditional tobacco products, making sure they can consume nicotine without the harmful effects of tobacco.

Frequently Asked Questions

What nicotine pouch does Tucker Carlson use?

Tucker Carlson used to consume ZYN nicotine pouches. However, his disappointment towards ZYN and its parent company pushed him to make his own nicotine pouch company, ALP.

What are ALP nicotine pouches?

ALP nicotine pouches are pouches introduced by Tucker Carlson as a new competitor to ZYN and other brands in the market. They are sold, marketed, and distributed through ALP Supply Co. LLC, and come in varying nicotine strengths and unique flavours.

Who owns ALP Pouch?

ALP Pouch is owned by Tucker Carlson. It is introduced in the nicotine pouch market through the newly formed joint venture between the Tucker Carlson Network and Turning Point Brands, which is collectively known as ALP Supply Co. LLC.

Summary

Tucker Carlson’s nicotine pouches could be the next big thing in the US and other parts of the world since they offer nicotine users a wider range of flavours and nicotine strengths. Recently launched in the market, they aim to disrupt the ZYN-dominated nicotine pouch market globally and make their way to the top as a brand that provides a nicotine alternative option for users out there.

For his first nicotine pouch brand, Carlson may have made a commendable move by allocating a portion of ALP profits to charities that resonate deeply with the public.

But for now, let’s see how things unfold for the brand and how it changes the industry.